Evening Link List: Apple, Hackers & Tax Credits

A few interesting reads from my afternoon and evening.... Nothing is safe from the hackers of today...including HVAC (Threat Post)

HVAC tax credits have been renewed for 2013 (Service Experts)

Slower rate, but housing prices should continue to rise in 2013 (Calculated Risk)

America's 11th largest tech company is....the ipad? (Apple 2.0)

Shameless plug. Cool video showing the fabrication and assembly of shipping containers (Tin Blog)

 

Shipping Container Fabrication and Assembly

This is a great video depicting shipping container fabrication and assembly from beginning to end for the company Big Steel Box. I thought we made metal boxes...wrongo! These are some serious containers with a very systematic and efficient use of man and machine to fabricate and assemble. Very cool.

Let's Give Them Something to Blog About

An interesting question was posed to me over the weekend on Twitter by one of my favorite follows @RayFrith1.

 

Honestly, finding things to blog about is the most challenging thing I do on a weekly basis. I would love to pump out a post daily like some of the best bloggers out there. However, in an industry where much of the information is either too technical or boring, the byproduct of interesting things can be slim. Many HVAC and sheet metal businesses aren't even attempting, which makes it hard for many of us to learn. I am always excited to see others in our same industry giving it a try.

I have started upwards of 10 blogs over the last 6 years or so. All of them were crap because I started them for the wrong reasons. I wasn't focusing on what I knew or was interested in at all, only what I thought would make my blog popular or what would make me money. Basically, a get rich quick scheme. Needless to say, not good reasons to start a blog.

When I started this blog for the company I was writing for an actual purpose, on a subject I have some knowledge in and one that I enjoy, along with an interest in business. All of theses things lead to something that is real and can ultimately be interesting. Nobody wants to read anything that is fake or always trying to sell you something. People want to feel like they are behind the scenes, learning something or following the gossip. These are skills I am still trying to master while I find things to write or post about.

On the other hand this is a business and our ultimate goal is making money, so there will be some marketing and sell in what we do. However, my father and I are humans with all encompassing interests, which lead the direction of the business. The blog is a way for me to hash these things out and help our customers understand who we are and how are business runs on a daily or weekly basis. This can be difficult, but I enjoy writing and posting, which can make the process more enjoyable.

Things are easier to do when you actually enjoy what your creating. That's how I feel about growing the company these days. For the first time in a long while I enjoy going to work, making the business what I always thought it could be. The blog is a way to hash out ideas and display that enjoyment when the inspiration hits. Hopefully what I'm putting out there is relatively interesting to read.

If not, no biggie. I will post stuff anyway.

 

2013: Breaking it Down and Building it Back Up

Happy New Year to all! I was originally going to write a post looking back at 2012 and all that has happened over the year. However, after thinking on it for a few minutes I realized that looking back wasn't something that would benefit our company at this point. The end of the year brought our biggest change--financing and purchasing a new CNC plasma table--since the business began in 1989. Not much is going to trump that for us.

The weekend after the machine was delivered my father and I were text-ing back and forth about needed tasks to get things moving. He ended the conversation with "Start of a new era" and he is absolutely correct. We are starting from a whole new position, not to say we will forget anything that has gotten us to this point, but we are turning the corner and making a new path.

My father and I had stagnated up until a few months ago and honestly we are looking forward to what will be, rather than what has been, helping to focus on growth. I understand learning from history and all that jazz, but this company needs to focus on gaining positive momentum over the next few years. We are breaking it down and building it back up.

I expect 2013 to be one of our best due to our recent changes in procedure and mindset. The biggest is being mindful of not stagnating and searching for business rather than sitting back, waiting for things to come to us. We need to concentrate on being proactive, creating proper boundaries that will benefit us as a growing company.

Our company needs to take that fearful step forward and let the past fade, letting those new positive changes filter in.

Have a great 2013!

 

Someone Has a New Vanity Short Link...keshtm.tl

Over the last few days you may have noticed that many of our Twitter, Google+ and Linkedin links had a little more K & E panache than ever before. Well, your sharp eye could not be more accurate. Friday I decided to invest in a new short domain for all of our social media short links with the intent of helping to grow our brand as much as possible. For a $40 yearly investment I secured keshtm.tl as our new vanity short link. Therefore, when you're perusing our social media pages and see our new link, you can trust that you will be led to our website kesheetmetal.com or a trusted article sent out by my father or I. Who am I kidding...I would be the only one sending anything out :)

My nightly reading has focused more on branding the business and making sure that our web presence is as consistent as possible. The short link is just another step in that direction. We may be just a tiny local HVAC sheet metal fabrication shop in the physical world. However, with the internet, we can be as big as we wanna be, spreading our wings and finding new business wherever it is hiding.

Walking that same line we must keep in mind not to over extend ourselves, losing focus on finding new business and keeping our new investment running at all times. Marketing the business is new territory, so we must keeep things in perspective and not spread ourselves too thin.

 

The Start of a New Era at K & E Sheet Metal LLC

A new era has begun here at K & E Sheet Metal. If you have been following us on Twitter ( if you haven't, shame on you ) you know that our new CNC plasma table has been delivered and should be up and running in a few short weeks. The addition of the plasma cutter help us to increase our current production of HVAC duct and fittings, allowing us to search out new opportunities. Below are a few pics from delivery day. The process went much smoother than I had originally thought and aside from some forklift issues, our new equipment was moved and placed in no time.

First option was to slide it off the truck.

First option was to slide it off the truck.

I don't think this is going to work.

I don't think this is going to work.

Change of plan

Change of plan

Now comes the hard part

Now comes the hard part

Good idea. Let the oldest partner do the heavy lifting.

Good idea. Let the oldest partner do the heavy lifting.

Almost there!

Almost there!

Slowly...slowly

Slowly...slowly

Just a couple more feet and we're there..lookin' good

Just a couple more feet and we're there..lookin' good

Everything worked out well and the new machine should be up and running after the new year. We are waiting for delivery of the air compressor to set up dates when the machine and software techs can come to make the final setup complete, teaching us what we need to know about our new toy.

We can't wait to make the first cut!

New K & E Company Folders From Hot Lunch Press

The new customer folders are here and they came out better than I had originally thought. Hot Lunch Press did a fantastic job screen printing our folders, which will be given to customers in the quoting process for installations and bigger sheet metal fabrication jobs. The Hot Lunch screen printing method and my simplistic design combine to give them a nice vintage style look. A big thanks to Hot lunch Press for the great work! Check out Hot Lunch Press and give a follow on Twitter @HOTTTLUNCH.